With the following data protection declaration we would like to inform you about the types of personal data (hereafter referred to as “data”) we process and for what purposes, and to what extent it is used. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereafter also referred to collectively as “online offer”).
The terms used are not gender-specific.
Daniele Squeo, Hedwig Kettlerstr. 14, 76137 Karlsruhe
E-Mail-Address: contact@danielesqueo.com
The following table summarizes the types of data processed and the purpose thereof, and refers to the concerned parties.
– inventory data (e.g. names, addresses).
– Content data (e.g. text entries, photographs, videos).
– Contact details (e.g. e-mail, telephone numbers).
– Meta/communication data (e.g. device information, IP addresses).
– Usage data (e.g. websites visited, interest in content, time and duration of access).
– Interested parties.
– Communication partners.
– Users (e.g. website visitors, users of online services).
– Optimize of our online experience and user-friendliness.
– Analyze visitor behavior.
– Direct marketing (e.g. e-mail or mail).
– Interest based and behavioral targeted marketing.
– Contact requests and communication.
– Conversion measurement (assessing effectiveness of marketing measures).
– Profiling (creation of user profiles).
– Re-marketing.
– Range measurement (e.g. website access statistics, detect return visitors).
– Security measures.
– Tracking (e.g. interest/behavioral profiling, use of cookies).
– Contractual benefits and service.
– Management and response to requests.
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during, or after their visit to a website. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed.
To the term “cookies” we also include other technologies that perform the same function as cookies (e.g., when user information is stored using pseudonym online identifiers, also known as “user IDs”)
The following cookie types and functions are distinguished as:
– Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an website and has closed his browser.
– Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user returns to said website.
Likewise, the interests of users may be processed to measure coverage or for marketing purposes, and may be stored in such a cookie.
– First-party cookies: First-party cookies are set by us.
– Third party cookies: Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
– Necessary (essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins, user entries, or for security reasons).
– Statistical, marketing and personalization cookies: Furthermore, cookies are generally used in the context of range measurement according to when the interests of a user or their behavior (e.g. viewing specific content, use of functions etc.) on individual websites is stored in a user profile. Such profiles are used to show users content that corresponds to their potential interests. This procedure is also known as “tracking”, i.e. following the potential interests of users.
Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or by asking for your consent.
Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If you agree to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. improving business operation online and offline) or, if the use of cookies is necessary to fulfill a contractual obligation.
Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as “Opt-Out”). You can initially declare your objection by means of the settings on your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). You can also object to the use of cookies for online marketing purposes by means of a variety of services, particularly in the case of tracking, via the following websites https:// optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can obtain further objection tips within the framework detailed by the chosen service providers and cookies.
Before we process or allow data in the context of the use of cookies to be processed, we ask for a user’s consent, which can be revoked at any time. Before consent has not been given, we will only use cookies which are necessary for the operation of the website. Their use is based on our interest and the interest of the users to a general expected functionality of the website.
– Processed data types: Usage data (e.g. websites visited, interest in content, Access time data), meta/communication data (e.g. device information, IP-addresses).
– Affected parties: Users (e.g. website visitors, users of online services).
– Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
In order to provide our online service securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the website can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, along with security and technical maintenance services.
The data processed within the framework of the hosting service may derive from users of our online service whose information is generated within the framework of use and communication. This regularly includes IP addresses, which are necessary to be able to deliver website content to browsers, and all entries made within our online service or from external websites.
Collection of access and log files: We ourselves (or our web hosting provider) collect data about each access to the server (so-called server log files). The server log files may include the address and name of the web pages along with files accessed, date and time of the access, transferred data volumes, notification of successful access, browser type and version, the user’s operating system, reference URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive access, so-called DDoS attacks), and on the other hand to ensure the capacity utilization of the servers and their stability.
– Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, time of access), meta-/Communication data (e.g. device information, IP addresses).
– Affected parties: Users (e.g. website visitors, users of online services).
– Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their efficacy.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure, to save relevant user information for the presentation of the aforementioned contents. This information may include, for example, the content viewed, websites visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.
The IP addresses of users are also stored. We employ, however, IP masking procedures (i.e., pseudonyms by shortening the IP address) to protect users. In general, no plain text user data (such as e-mail addresses or names) is stored in the context of the online marketing process, but rather pseudonyms. This means that we, as well as the providers of the online marketing process, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or similar methods. These cookies can generally also be used on other websites that use the same online marketing process, analyzed for the purpose of presenting content, and supplemented with additional data and stored on the server of the online marketing provider.
As an exception, plain text data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing methods we use and whose network links the users’ profiles with the aforementioned data. Please be aware that users can be affected through additional agreements, made with their providers, e.g. by giving their consent during the registration process.
As a matter of principle, we only have access to summarized information about the efficacy of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.
Notes on legality: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficiency, economy, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
– Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP-addresses).
– Affected parties: Users (e.g. website visitors, users of online services), interested parties.
– Purposes of processing: tracking (e.g. interest/behavioral profiling, use of cookies), re-marketing, visitor action evaluation, interest based and behavioral marketing, profiling (creating user profiles), conversion measurement (measuring the efficacy of marketing measures), reach measurement (e.g. usage statistics, recognition of returning visitors).
– Security measures: IP masking (random value adding to the IP address).
– Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
– Possibility of objection (Opt-Out): We refer to the data protection information of the respective providers and to the option of appeal (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to switch off cookies in the settings of your browser. This, however, can restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.
We include in our online service functional and content elements that are obtained from the servers of the respective providers (hereafter referred to as “third party providers”). These can be, for example, graphics, videos, or social media buttons and contributions (hereafter referred to explicitly as “content”).
The integration always requires that the third party providers of this content process the IP address of the users, since without the IP address they would not be able to send the content to their browsers. The IP address is therefore required to display these content elements or functions. We make every effort to use only content whose respective providers use the IP address solely in delivering content.
Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on certain pages of the website. The anonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser, operating system, linked websites, time of visit, other details about the use of our online service, as well as linking information from other sources.
Notes on legal bases: If we ask users for their consent to use third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficiency, economy and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
– Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP-addresses), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
– Affected parties: Users (e.g. website visitors, users of online services), Communication partner.
– Purposes of processing: Provision of our online service and user-friendliness, contractual benefits and service, security measures, administration and answering of inquiries, contact requests and communication,
Direct marketing (e.g. by e-mail or mail), tracking (e.g. interest/behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles).
– undefined: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1
– Google Fonts: We integrate fonts (“Google Fonts”) from Google, whereby the data of the users are compiled solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interest in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and under consideration of possible licensing restrictions for their integration.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https:// policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant? id=a2zt000000001L5AAI&status=Active.
– YouTube videos: Video content; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https:// www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active; Opt-Out: Opt-Out Plugin: https://tools.google.com/dlpage/ gaoptout?hl=en, settings for the display of advertising: https:// adssettings.google.com/authenticated.
– Vimeo-Videos: Videoinhalte; Dienstanbieter: Vimeo Inc., Attention: Legal Department,555West18thStreetNewYork,NewYork10011,USA;Website:https://vimeo.com; privacy policy: https://vimeo.com/privacy; opt-out: We would like to point out that Vimeo may use Google Analytics and refer you to the privacy policy (https:// policies.google.com/privacy) and the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for the use of data for marketing purposes (https://adssettings.google.com/).
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration should changes to our data processing make this necessary. You will be informed as soon as changes make it necessary for you to take action to cooperate (e.g. to give your consent) to receive other individual notifications.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
In the instance of discrepancies between the German and English version of this data protection page, the German version will take precedent.